SUBJECT:  Creating Better Videos On Snapchat

BODY:

Snapchat allows you to use both photos and videos
to send to your friends, family or list of
followers. While both have their advantages, you
could arguably make the case that video has more
potential for business and that it will be better
for creating something engaging and persuasive.

But of course Snapchat video is only as good as
the videographer  which in this case is you! The
question is: how do you go about creating
something on Snapchat that will be fun, engaging
and professional looking instead of something
thats awkward, grainy and kind of embarrassing?

Follow these tips and well look at how to create
stellar, professional Snapchat video content!

Invest in a Good Mobile Phone

Its got to the point now where you cant be a
digital marketer and not have a great smartphone.
Smartphones are crucial for updating your
WordPress blog and updating people on Twitter 
but now it has become even more important for
creating live video, for taking photos for
Instagram and for making Snapchat content.

A good camera phone is what will dictate the
quality of your story  so dont cut this corner!

Find a Good Angle

Its worth playing around with the front-facing
camera a little to find what the most flattering
angle is for your face. At the same time, you
equally need to make sure youre holding the
device the correct distance from your face and
that youre being picked up by the mic well.

Try making some video for yourself with the
front-=facing camera and then comparing what the
different angles and positions do for you!

Find the Right Spot

This is particularly important. If youre walking
down the road then make sure that you'rent too
near to busy traffic or noisy crowds. Likewise, if
youre filming in your home then try and stand
near the window but make sure the window is well
positioned to light your face from one side. This
is called Rembrandt lighting and its the most
flattering way to light your face on camera.
Brightness and lighting is just as important for
video quality as your camera!

Use Filters the Right Amount

If you're using filters all the time, then it can
be distracting and ultimately look a little
unprofessional. Theres a video of the Rock
(Dwayne Johnson) speaking with one of the new
filters on and its hilarious. But its funny
because its not something we see all the time and
its unexpected. This is a perfect example of
less is more.

Have Something to Say

This is important no matter what type of content
youre trying to make! But its actually
particularly important with Snapchat because
you're interrupting your audiences day in order
to alert them to your message. If it becomes
instantly apparent that you havent put any
thought into what youre going to say, then youll
find that your audience quickly becomes
frustrated. Have a rough plan and discard anything
that isnt engaging or captivating.

Your Partner In Success,
[YOUR NAME]